Cathay Pacific Airways has announced that it will be making changes to its Marco Polo Club loyalty programme to reflect the evolving travel needs of its most loyal customers. The airline aims to enhance the overall membership experience through more effective recognition of the contribution made by individual members. Cathay Pacific has been growing its network in recent years, with the addition of many ultra-long and ultra-short-haul services, as well as making a significant investment in the differentiation of its cabin products.