JetBlue today announced its new standard livery featuring a bold and all-blue design.
From colorful tailfin patterns to special liveries, JetBlue has always used custom designs to honor the people, places and partnerships that make up its DNA.The new “icon in the sky” gives JetBlue a standout visual design as it expands to new markets and brings customer-centric offerings across the travel industry.
The first aircraft to receive the new livery paint is an Airbus A321 with Mint®, aptly named “A Defining MoMint,” which goes into service on June 15. JetBlue plans to refresh all of its current standard liveries as part of its normal aircraft painting cycle.
JetBlue statement
The new livery design builds on JetBlue’s heritage and unique personality with energized favorite elements for a new era, such as:
- A blue allover fuselage that goes all-in on the company’s namesake color.
- Iconic tailfin patterns now energized and extended to embrace the body and belly of the aircraft.
- A larger JetBlue logo to represent the bold impact these aircraft have in the industry.
- Colorful winglets that add an extra pop of fun with a refreshed palette of accent colors.
- The aircraft’s pattern and the JetBlue logo featured on the belly, making it instantly recognizable to plane-spotters.
The first design—for the A321 with Mint aircraft—applies JetBlue’s Mint Leaves pattern on the aircraft’s exterior for the first time, allowing customers and crewmembers to easily identify it in a new way. JetBlue’s all-core aircraft will also receive new livery designs with refreshed patterns and a broader set of accent colors.
In addition to exciting changes on the exterior, JetBlue has previously made several innovations inside of the aircraft to bring customers a more comfortable, personalized and fun travel experience. JetBlue’s partnerships provide purposeful, industry-leading products from complimentary seatback entertainment to free high-speed Fly-Fi® broadband internet.
