JetBlue Airways said Wednesday it will start transatlantic service late this summer, competing against bigger rivals on the lucrative route between New York and London.
The New York-based airline said it will start daily flights between JFK and Heathrow airports on Aug. 11, and add daily trips from JFK to London’s second-biggest airport, Gatwick, on Sept. 29. It plans to add Boston-London flights next year.
JetBlue wanted to start the flights earlier than mid-August but was delayed, partly by the process of proving to regulators that it could operate long over-water flights safely. The late launch means JetBlue will miss most of the peak summer travel vacation season.
However, travel between the United States and the United Kingdom is still restricted because of the coronavirus pandemic, and it’s not clear when restrictions will be eased.
JetBlue believes it can undercut other airlines on price by using fuel-efficient and smaller, single-aisle Airbus jets with 117 economy seats and 24 lie-flat seats in a premium service that it calls Mint.
JetBlue said fares will start at $599 and £329 in economy and $1,979 and £999 in Mint. The latter is several hundred dollars cheaper than mid-August business-class fares displayed on Google Flights for rivals such as American Airlines, British Airways and Icelandair.