Virgin Atlantic have successfully managed to capture the Upper Class experience in their new advert which is aimed towards the business travellers.
The advert, titled “The Idea” showcases their new Boeing 787-9 product. The airline is positioning itself to showcase its new product to the UK public.
Replacing the airlines Flying In The Face of Ordinary advertising campaign, this advertisement is much more of a direct sell, driving the product, rather than the ethos of the airline.
Showcased in just a fraction of the commercial, is the Upper class Wing, with chauffeur check-in, Heathrow Clubhouse, including hair salon, bar and pool table, 787 Upper Class onboard bar and the recently renovated Upper Class Suite.
