Starwood Hotels & Resorts and Emirates Airline are announcing a new partnership providing reciprocal benefits to Starwood Preferred Guests and Emirates Skywards members. The programme, Your World Rewards, begins on November 19th and allows SPG and Skywards elite members who register for the programme, to elevate their earnings and benefits when they fly with Emirates…
Turkish Airlines has teamed up with international football stars Didier Drogba and Lionel Messi for its new ‘Widen your World’ global advertising campaign. The campaign will use TV, cinema, press, digital, outdoor media and social media. The commercial is centred on being ‘culturally curious’ and explores the concept that food is the only true way…
Lufthansa continues to expand its network in the United States. For the very first time in its history, Lufthansa will offer service to the Tampa Bay area, the gateway to the West Coast of Florida. The new nonstop service from Frankfurt will begin on September 25th, 2015.
Tourism Australia and Etihad Airways, the national airline of the United Arab Emirates, have deepened their strategic marketing partnership with a significant increase in joint funding for the promotion of tourism to Australia in overseas markets. Under the new arrangements, Tourism Australia and Etihad Airways will quadruple their spend in the 2014/15 season for what…