Travelport has announced Lufthansa is the latest participant in its Rich Content & Branding solution. Travelport Rich Content & Branding enables airlines to market and retail their products more effectively, fully displaying all of their fares, ancillaries and brand proposition to travel agencies. It includes rich product descriptions and graphics, optional or ancillary products for sale, including fares families, as well as “the next product/price point up” offers to encourage more upselling.
NEWS Travelport signs Lufthansa to rich content solution
Melanie's aviation journey began at a young age, earning her first pilot certifications while still a teenager, before she ever held a driver’s license! As lead journalist at AIRLIVE.net, she plays a pivotal role in shaping the voice and editorial direction of the website. Her experience spans flight operations, air traffic coordination and emergency incident analysis.
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