Late last week 500 drones were dispatched into the air above New York City, lighting up the Manhattan skyline on Thursday night.
The stunt was staged for Candy Crush’s 10th anniversary, and saw the drones deployed to create a series of images, hashtags and slogans from the game, ranging from a depiction of Candy Crush’s ‘PLAY’ button to just a huge, aerial version of the game’s logo, floating ominously over downtown like a bonus level from Space Invaders.
Here’s some company footage of the event, showing dozens of people smiling and applauding at proceedings:
Due to the city’s Avigation laws which ban folks from flying a single drone in NYC, let alone 500, the drones were launched from across the Hudson River in New Jersey but visible within a one-mile radius of Battery Park in lower Manhattan.
The event was given a special use permit as New Jersey state parks also have restrictions on flying drones.