United Airlines teamed up with Star Wars: the Rise of Skywalker to offer customers exciting opportunities to experience the saga first-hand on the ground and in the air.
United will unveil an all-new Star Wars-themed paint design on one of its Boeing 737-800 in November.
There will also be a re-designed onboard experience to celebrate the movie.
The airline will also offer Star Wars: the Rise of Skywalker-themed amenity kits and launch its latest in-flight safety demonstration video featuring characters from the new film.
“United Airlines and the Star Wars franchise share a common goal: connect people and unite the world,” said Mark Krolick, United vice president of marketing.
“We are thrilled to join forces and help promote the concluding chapter of the Skywalker story, while at the same time enlisting help from our new friends from the Star Wars universe to demonstrate the importance of safety for our customers and colleagues.”
United will greet customers with classic Star Wars-themed music during the boarding process and distribute commemorative pins throughout December in celebration of the movie’s premiere.