In an industry first, British Airways is teaming up with Skyscanner to trial a new way to help customers make more informed decisions about the airline they’re flying with when they book with the airline via a travel search engine. The trial will see British Airways become the first global airline to offer tickets using the New Distribution Capability standard, an International Air Transport Association initiative that offers customers a more informative and flexible choice when booking airline tickets.
NEWS British Airways signs Skyscanner ticketing partnership
